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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW)
VEEV 281.85-3.9%2:57 PM EST

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To: Stock Watcher who wrote (8291)5/9/1999 3:43:00 AM
From: flickerful  Read Replies (1) of 52051
 
MSTG.......

Mustang Software Announces Internet Message Center KnowledgeLink -- The Next Step in the Development of Comprehensive E-mail Management Solutions

May 7, 1999

BAKERSFIELD, Calif.--(BUSINESS WIRE) via NewsEdge Corporation --

IMC KnowledgeLink Brings Web-Based Self-Service

to Customers and the Enterprise

Mustang Software Inc. (Nasdaq:MSTG) today announced that in response to customer demands, the company has introduced Internet Message Center (IMC) KnowledgeLink -- a web-based self-help solution developed on the award-winning Internet Message Center platform. IMC KnowledgeLink delivers a web-based interface to IMC's Response Library providing customers and enterprise users with intelligent, automated answers to sales, service and support inquiries.

"In order to keep pace with the dynamic and constantly evolving e-service market, Mustang pays particularly close attention to the increasing challenges facing our customers," stated Jim Harrer, Mustang Software's president and chief executive officer. "IMC KnowledgeLink, coupled with IMC's open architecture and the IMC Architect toolkit, continues IMC's transition from an e-mail management platform to center stage in the e-service market."

Continuing, Harrer added, "Based on the expressed demands of our existing customer base, IMC KnowledgeLink is the latest example of Mustang's core customer focus. We see IMC KnowledgeLink as an essential module for all successful IMC implementations."

IMC KnowledgeLink enables companies to write enterprise knowledge once, within IMC's Response Library, and selectively publish this knowledge an unlimited number of times anywhere on the Internet, an Intranet or Extranet -- including complete user interface customization to maintain a company's unique corporate and website brand. Chris Rechtsteiner, Mustang's executive vice president, stated, "The cost benefit of providing web-based self-service solutions is immense. Companies now have the opportunity to provide the latest information, updated hourly, daily or weekly to customers through their existing website minimizing the total number of inquiries requiring personal CSR assistance for resolution. Customer service is predicated upon multiple, multimedia touch-points for each and every customer transaction. IMC KnowledgeLink enables this functionality -- all within the IMC platform."

Capitalizing on the ubiquity of Microsoft Corporation's (NASDAQ: MSFT) Internet Information Server (IIS), Netscape Communications Corporation's (NYSE: AOL) Compass Server, and other web servers, web-based search engines or index servers, IMC KnowledgeLink leverages the natural language search and index capability of these proven, industry leading technologies to provide a sophisticated web-based self-service platform seamlessly integrated with the award-winning IMC platform.

To see IMC KnowledgeLink in action, please visit mustang.com. For additional information regarding IMC KnowledgeLink, please contact Mustang Software at (661) 873-2500 or sales@mustang.com.

About Internet Message Center

Mustang's Internet Message Center (IMC) is an intelligent e-mail management system that provides sophisticated management capabilities for e-mail workflow in mission-critical, high-volume call center operations. IMC enables companies to manage incoming corporate and customer e-mail as it manages its inbound phone calls -- with logic, responsibility, structure, real-time management, and detailed reporting.

IMC's modular architecture supports seamless integration with back-office and front-office applications and databases, enterprise knowledgebases, workforce management solutions, and Computer Telephony Integration (CTI) Middleware applications for "screen pops" and multimedia blended queuing to customer service representatives.

About Mustang Software

Founded in 1986, Mustang Software, Inc., an internet company, delivers creative e-mail management solutions through a combination of the company's innovative products and services, its extensive e-mail management experience and expertise, and alliances with leading companies involved in the technologies that enable internet commerce. Mustang presently counts more than 190 IMC customers worldwide including 3Com (Nasdaq: COMS), GTE (NYSE: GTE), TechWave, The U.S. Mint, Time Warner New Media (NYSE: TWX), Victoria's Secret (NYSE: IBI) and Playboy Enterprise, Inc. (NYSE: PLA).

Mustang Software's corporate headquarters is located at 6200 Lake Ming Road, Bakersfield, CA, 93306 with offices in Chicago, IL and Washington, D.C.. Inquiries can be addressed via voice, 661-873-2500; fax, 661-873-2599; and e-mail, info@mustang.com; or by visiting Mustang Software on the Web at mustang.com.

<<Business Wire, 05-06-99, 07:01 Eastern>>

CONTACT: Mustang Software Inc., Bakersfield | Jim Harrer, 661/873-2561 | jim.harrer@mustang.com | or | Continental Capital & Equity | Dodi Zirkle, 407/682-2001 | dodi@insidewallstreet.com

[Copyright 1999, Business Wire]
 
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