IATV - Interactive TV news from Bloomberg.com
Technology News
Sun, 09 May 1999, 9:36am EDT
Interactive TV to Reach 25% of U.S., Europe by 2003, Study Says
By Christine Harper
Interactive TV to Reach 25% of U.S., Europe by 2003, Study Says
London, May 9 (Bloomberg) -- More than 67 million -- or 25
percent -- of U.S. and European households will have access to
interactive television services by 2003, with broadcasters'
offerings eclipsing TV-based Internet services, a report by
market researcher Datamonitor said.
The report, based on interviews with industry executives,
concluded that the market for services like shopping, banking
and e-mail through a television set will be dominated by cable
and satellite companies who offer the services together with
television programs instead of by traditional Internet service
providers like America Online.
Services provided through a digital TV set-top box are
forecast to reach 61 million homes by 2003 from 1.4 million in
1999, while dedicated Internet services will reach only 6.3
million households from 1.4 million, the report said.
''Interactive services will become an essential feature of
digital TV services from broadcasters,'' the report said. ''With
increasing web access and other interactive features offered
through digital TV services, the dedicated Internet set-top box
will lose market share and its functionality will migrate into
the digital TV set-top box in the long-term.'' |
