I have send the following suggestions to USAB.
I will post the reply if I do receive one.
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Based on my observation, most of bids are
happen between 8:00AM and 12:00PM (noon),
more specifically, most bids are happen in last
hour of session.
My suggestion is to have 3 sessions of bid
for each day, every session is still last
for 24 hours just the different cutoff times
and different CD length:
1. 12:00 (Noon, NY time) -- the one you
have currently.
2. 16:00 (NY time, same as NY stock
exchange cut-off time)
3. 20:00 (NY time).
Given any one day, should offer different
length CD (for example, 6 months, 24 months,
48 months) for each session.
By doing so, you may be able to generate more
traffic and sell more CD in same period time.
Because, no many
people will bid in after noon, evening
time or even early morning if there know most
action will occur in last hour or have
hour of auction session.
Depending on how thing is going, you may
offer more than 3 sessions each day.
Again, every session is still last for 24
hours, but just have different cut off time
and have different CD length.
I really want to see USAB has great success.
Please give some though about my suggestion
and let me know what is your decision. |
