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Technology Stocks : Hyperfeed Technologies, Inc. (HYPR)

HYPR 1.060

+3.4%

Nov 21 3:59 PM EST

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To: Bill Evans who wrote (1921)	5/9/1999 11:03:00 PM
From: AJ Berger	Read Replies (1) of 2231

a simple reason why ad supported ISP's will fail the same reason that Doubleclick is shaking in it's boots. basically, as high speed access becomes more available, people will no longer bother looking at ad banners as their eyes focus first on the center of the screen where their content will appear in the blink of an eye. Think about it... if ad banners were on your TV screen while you watched "Friends" would you go look at them? ad banners will become obsolete just as quickly as they became the mainstay advertising vehicle as soon as high speed ISP access is the norm. in most major metropolitan markets, Cable Modem service or ADSL type connections are months, not years away. Bill, I enjoy this discourse with you, thanks. actually, I was asked to give advice on a private placement of a Chicago based ISP that wanted to use a combination of "lifetime" ISP service for a flat fee with advertisement driven revenue. My input may have delayed that placement by the underwriters until they re-thought their business plan. Needless to say, they still have not gotten the investment community to support it.

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