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Pastimes : Kosovo
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To: Machaon who wrote (7625)5/10/1999 12:04:00 AM
From: Hawkmoon  Read Replies (3) of 17770
 
the business model accounts for the demand by the public

Exactly how is that the public develops this "demand" for a certain bit of news??

I don't particularly remember too many folks saying they were demanding day to day coverage of the OJ trial. Most of the people I spoke with felt that CNN was shoving it down our throats. Was your experience different? Did you find people crying out for more OJ coverage??

Demand is created. It's called marketing. And when News is marketed, it no longer remains news, but becomes part of a marketing plan.

And sometimes a news service gets "lucky" and find that their marketing plan can lead to even more lucrative news as participants in that news story feed off the coverage and become emboldened to act differently than if no one was paying attention to them. Saddam Hussein was a good example of this. He used CNN coverage to try to manipulate coalition public opinion, thus creating a new "news event".

Regards,

Ron
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