ecommerceman: of course noone will ever go back to a traditional broker after having tried E*Trade (and the other -inferior- online brokers). but i like the fact that E*Trade is increasingly being mentioned alongside Merrill Lynch, Goldman Sachs, JP Morgan, Schwab, etc. in other articles as well, the impression you get is that it's ETrade that's setting the rules and shaping the landscape, and the others are just following. "we've come a long way baby"..., it's amazing what this company has achieved in such a short period of time. but it still has tremendous potential, with stock trading 24 hours a day in all the major world markets, forex (foreign currency) trading, online banking, etc. |