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Non-Tech : Tommy Hillfiger 1997 (TOM)

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To: J. M. who wrote (14)3/7/1997 12:37:00 AM
From: adam segel   of 183
 
company has poorly made, garishly designed fashions that will really not translate into any sort of lasting fashion

in other words- you need to consider that tommy market is saturated and filled with people who are not the clean cut types that he features in his ads

this will keep his ideal consumers away from the product (especially abroad) as they don't want to be associated with urban or street youths

additionally- why did founder sell his entire holdings?

leave the hype at home my friend
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