HA-LO's UPSHOT Named Promotion Agency of Record for Discover Financial Services
CHICAGO, May 10 /PRNewswire/ -- UPSHOT, a subsidiary of HA-LO, announced today that Discover Financial Services has named UPSHOT Promotion Agency of Record for the Discover(R) Card.
UPSHOT has been retained to develop and execute integrated national promotions, which will include consumer, merchant and employee targeted brand marketing programs.
"We are looking forward to working with UPSHOT", said Lynn Muzik, Vice President Promotions and Sponsorships for Discover Financial Services. "Their creative and strategic thinking as well as their vast amount of retail experience will assist us in taking advantage of the equity we have established in the Discover Card brand through new and exciting promotional campaigns."
According to UPSHOT president John Kelley, "The agency can't wait to begin work on the Discover Card. We feel this is a category that is ready for a shake-up and we couldn't be happier that Discover Card has chosen us as their promotion partner to help set their brand apart."
With this addition, Chicago-based UPSHOT builds on its client roster of brand marketing leaders that includes The Coca-Cola Company, Sony Electronics, Procter & Gamble, Anheuser-Busch, SBC Communications, Montgomery Wards, J.E. Seagram & Sons, and the Ford Motor Company.
The fast-growing marketing and promotion agency was recently acquired in 1998 by HA-LO (NYSE: HMK), a brand marketing organization with a continuum of marketing services including promotional products (HA-LO Promotional Products), promotion marketing (UPSHOT), brand strategy & Identity (LAGA), presence marketing (HA-LO Sports and Events by HA-LO) and relationship marketing (Market USA). HA-LO Promotional Products and HA-LO Sports are two other HA-LO divisions that currently provide brand marketing services to Discover. |
