UPDATE: sen1.com
the real website is under development in the background, but these are the major players linked with IHTL
Indy on schedule, says Scott Flynn
WINTER PARK, FLA. (May 6) BUSINESS WIRE -May 6, 1999--Innovative
Holdings & Technologies, Inc.(OTC/BB: IHTL) has signed a letter of
intent with Elite Sports Marketing, Toronto, Canada, to become the
official retail marketer and merchandiser for the new sen1.com (Sports
Entertainment Network 1.com) worldwide Internet sports network
currently under development.
Elite Sports Marketing is the exclusive supplier of teamwear and
merchandise for Formula One's Team Arrows, and the legendary Formula
One Team Lotus. Formula One is the largest motorsports venue in the
world, dwarfing all North American motorsports including NASCAR, CART,
and the PEP Boys Indy Racing League combined, boasting a total annual
audience of 55.2 billion.
"A key component in successfully branding the sen1.com Internet sports
network is Elite Sports Marketing's ability to create a complete line
of associated apparel and merchandise", said Helmut Wyzisk, Chairman
and President of Innovative Holdings & Technologies, Inc.
"Elite Sports Marketing will be handling all aspects of sen1.com's
retail sales and merchandising", Wyzisk added. "In addition to our
branded merchandise, Elite will be involved with licensing and
developing cross-marketing relationships with major sports venues
worldwide. This merchandise will be sold via e-commerce on sen1.com and
through other retail channels that will be created for us. Worldwide
sports merchandising is a multi-billion dollar business and Elite's
extensive experience in this marketplace will enable sen1.com to
capitalize on it in a big way." |
