Cybersurf (CY.A) - Bridge between 20th & 21st Centuries Message Board

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Gold/Mining/Energy : Cybersurf (CY.A) - Bridge between 20th & 21st Centuries

CY 23.82

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Apr 16 5:00 PM EST

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To: John Trudeau who wrote (1443)	5/11/1999 3:38:00 AM
From: John Morgan	Read Replies (2) of 3243

Answers contained within ... > How do they deliver "highly targeted, demographically-specific > advertising to the user's desktop." (re: May 10 press release). The advertising is NOT based on cookies. It is displayed in another window, separate from the browser. The user answers a series of demographic questions before creating an account on 3web. I suspect that that demographic information is used to target the advertising to the users. > Also, if multiple users/consumers are using the same PC to surf the > net, will the advertising be directed only at the initial > applicant? No. Each user has a separate account on 3web and separate demographic information. > Can users expect an increase in unwanted email / junk mail to their > residence? No. 3web's privacy policy states that no personal information is ever released to third parties. > Will this consumer profile info be combined with the user's "Air > Miles" consumer profile, or sold and re-sold? 3web's policy is that a consumer's profile is NEVER sold. > Could a law enforcement agency demand this information to build a > case against a person? I'm not sure how Canadian law works in this instance. You may want to ask a lawyer for their opinion. > Do subscribers care if everyone knows everything about them? 85,000 users seem to be confident in 3web's privacy policy. I too am comfortable with their privacy policy. The thing is, the advertisers know nothing about specific users. They only receive GENERAL demographic information about the groups that they were targeting. You may want to check out www.3web.net for more info. Most of the answers to your questions are probably on there. JM

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