A potentially HUGE announcement!
Tuesday May 11, 8:07 am Eastern Time
Company Press Release
IBM and Sand Strengthen Relationship
Announce New Joint Marketing Programs
MONTREAL, QUEBEC--Sand Technology Systems International Inc. (NASDAQ:SNDCF - news) today announced that they have expanded their business relationship with IBM (NYSE:IBM - news) to include joint marketing efforts for Sand's award winning Nucleus Product Suite integrated with IBM's DB2 Universal Database. For vertical markets like Retail, Banking, Insurance, Transportation and Telecommunications, Sand and IBM will develop joint marketing programs comprised of advertising, direct mail, telemarketing, seminars, brochures, sales kits as well as web marketing and advertising.
Nucleus Exploration, coupled with DB2 Universal Database, aids organizations in making timely executive decisions. Complex, ad hoc and forensic queries associated with Customer Relationship Marketing (CRM), fraud, risk management, consumer loyalty programs and inventory replenishment systems require timely access to existing data to help in the decision process. One large transportation organization has implemented the combination of DB2 Universal Database and Nucleus Exploration to answer such time sensitive business questions. Prior to implementing the Nucleus and DB2 solution, important business questions were taking up to 28 days to successfully complete, due to complexity of the queries and impact on the operational system. With Nucleus and DB2, the same questions are answered in 28 seconds, which dramatically enhances the manner in which management decisions can now be made.
Nucleus Prototype allows organizations to implement DB2 data marts 50 percent-80 percent faster than other solutions and without the need for specialized technical resources. This is imperative in today's business environment where the bulk of the corporate resources are aimed at Year 2000 projects. With the combination of Nucleus Prototype and DB2 Universal Database, business organizations can take control in building quicker more effective business intelligence solutions for use in decision support.
''Customer relationship marketing and loyalty programs are a growing application area for data products like our DB2 Universal Database,'' said Scott Armour, director, Worldwide ISV Software Sales and Marketing, IBM Software Group. ''Sand Technology Systems' integration of IBM's industry-leading database product with their Nucleus decision support solution will provide companies with the timely information tools they need to realize more efficient operations through better management decisions.''
''The increased marketing and development efforts between Sand and IBM will provide a direct benefit to DB2 Universal Database customers,'' stated Kevin M. Horigan, Executive Vice President at Sand. ''The inherent strengths of Nucleus, coupled with IBM's DB2, will allow DB2 users to derive business results from enterprise and departmental decision support systems and business intelligence systems never before realized.''
About IBM's DB2 Universal Database
As the foundation for e-business, DB2 Universal Database is the industry's first multimedia, Web-ready relational database management system, strong enough to meet the demands of large corporations and flexible enough to serve medium-sized and small businesses. DB2 Universal Database combines power for business intelligence (data warehousing and data mining) with industry- leading performance and reliability to drive the most demanding industry solutions. DB2 Universal Database together with Internet technology makes information easily accessible, available and secure. With more than one million DB2 server licenses and 40 million users, IBM is the marketshare leader in the worldwide database industry according to Dataquest Inc., a unit of GartnerGroup, Inc. More information on IBM data management can be found at software.ibm.com.
About Sand Technology
Sand Technology Systems International Inc. provides high performance, scaleable software solutions for data mining, data marts, data warehouses and online analytical processing (OLAP). Sand's Nucleus product suite brings patented technology to the business user allowing for more timely and accurate decision processing within the disconnected client, desktop, workgroup, departmental and enterprise computing environments. Supporting industries and vertical markets like Retail, Finance, Healthcare, Transportation, Telecommunication, Manufacturing, Government and Insurance Nucleus is used for corporate initiatives such as customer relationship management, risk analysis and management, product trend and profitability analysis, fraud detection, emerging markets, competitive analysis and quality control. Sand has commercial relationships with IBM, Compaq Computer Corporation, Microsoft, Hitachi Data Systems, SAIC, GE, Brio Technology, Information Builders Inc. and Wyle Systems. Sand Technology can be reached on the World Wide Web at sandtechnology.com.
All Rights Reserved. Nucleus, Nucleus Server and N-Vector are registered trademarks and Nucleus Exploration Mart, Nucleus Exploration Warehouse, Nucleus Virtual Database (VDB), Nucleus Powered! and Nucleus E! are trademarks of Sand Technology Systems International Inc. Other trademarks are the property of their respective owners. \032 |
