MessageMedia Names Mary Beth Loesch Vice President of Corporate Development
Executive Joins Management Team With Responsibility for Mergers and Acquisition
BOULDER, Colo.--(BUSINESS WIRE)--May 10, 1999--MessageMedia Inc. (Nasdaq:MESG - news), the leading provider of email-based direct marketing and customer relationship management services, announced the appointment of Mary Beth Loesch as vice president of corporate development.
Joining MessageMedia today, Loesch will be responsible for mergers and acquisitions, as well as investor relations.
''The addition of Mary Beth to the MessageMedia management team is an important and exciting step for the company's future in this expanding Internet messaging services arena,'' said Larry Jones, president and chief executive officer of MessageMedia. ''Her extensive knowledge of both the high tech and communications industries will be a tremendous asset to our aggressive growth plans.''
MessageMedia has successfully built its growing e-messaging business in part through strategic acquisitions. The company acquired Email Publishing Inc. and Distributed Bits, LLC in late 1998 enabling it to become a leading, single-source provider of outsourced comprehensive messaging services.
''Growth through acquisitions is an important execution of the company's strategy,'' said Loesch. ''I am excited about joining the MessageMedia team and contributing to its ongoing success.''
Most recently, Loesch was with Internet Communications Corp. of Greenwood Village, Colo., a leading telecommunications integrator and network services company where she served as president of the Advanced Network Solutions Group since January 1998. Prior to joining Internet Communications, she worked with KPMG Peat Marwick where she was managing director of the telecommunications and high tech consulting practice in Denver.
She also worked with CSG Systems in Denver as senior vice president of marketing and print services. Loesch began her career in technology and telecommunications with U S West in 1982 and held a variety of senior strategic, operating and marketing positions. She received her Master in business administration and Bachelor of Science in business administration degrees from Creighton University. She is a resident of Littleton, Colo.
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG, formerly Nasdaq:MAIL) is the leading provider of email-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, permission-based direct marketing and ongoing customer communications using industry standard Internet protocols.
MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing and electronic commerce industries. Clients include E-TRADE, USA Today, GeoCities, Intuit, CMP Media, Barclays Bank and Bertelsmann.
SOFTBANK and its affiliates own approximately 49% of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor in MessageMedia.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 1998. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc.
6685 Gunpark Drive East, Suite 240, Boulder, Colo. 80301
Phone: 303/440-7550; Fax: 303/440-0303; www.messagemedia.com
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Contact:
MessageMedia Inc.
Beth Mayfield, 619/410-3759
investor@messagemedia.com
or
Edelman Public Relations Worldwide
Herb Ritchell, 312/297-7443
herb_ritchell@edelman.com
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