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Technology Stocks : Hutchinson Technology, Inc.

HTCH 4.000

0.0%

Oct 6 5:00 PM EST

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To: jfrancis who wrote (1240)	5/11/1999 10:32:00 AM
From: Marconi	Read Replies (1) of 1487

Hello JFrancis: I wonder about the coming technology and if it will increase or decrease storage and the need for disk drives. If implemented well, this should enable more interconnectivity, which historically has smoothed the way to larger base demand for enabling technologies. I understand from a recent review (in the former Video magazine) that the image is excellent for the HDD video playback. The initial devices are pricey. I think one important feature of digital playback is there is a small fortune to be made in software that can recognize commercials and save the consumer time. This has not emerged yet, but it should be extremely popular. One could program to edit out any given commercial based on its 'footprint' or edit out commercials in general. Some people like to watch commercials, too. The consumer has wider options with random access media. The ability to store and compare patterns with random access makes HDD distinctly more of interest to consumers. This is not going to immediately jump demand for HDD's. But the infilling over time will represent more extensive use of drives. For infill, the nominal 60% per year performance gain per HDD dollar will have a trigger effect at some point. A fair marketing ploy--how much is your time worth per year compared to the cost of the hardware and software? There will be a lot of people who can say it is a bargain. I make this analogy--just as additional forms of media technology increased the consumption of entertainment media over recent decades (and despite the media moguls fighting the majority consumer interests tooth and nail concerning a minority of pirates or other claims to "foregone revenues"), the interconnectivity through widened and overlapping bandwidths will support increase in the basically 80% visual sensory input people like to sense. DVD-RAM should be a competing enabling technology. Each device technology according to its cost-effectiveness and speed will have a role in expanding greater traffic in visual programming. Optional programming such as outtakes and side or related content become real possibilities, too, with random access storage, as is witnessed in DVD-ROM's now. Infilling the discontinuities present now, is both an expansive factor for the future as well as an anchoring factor for the respective technologies. It is likely to become the way things are done. Best regards, m

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