PACIFIC TRADING POST.COM OPENS NEW REVENUE CHANNELS THROUGH
ONLINE ADVERTISING AGREEMENT WITH ADSMART NETWORK
-- Third Largest Advertising Network to Sell Space on PTRDís High Traffic Websites --
HUNTINGTON BEACH, CA ñ May 11, 1999: Pacific Trading Post.com, Inc. (OTC BB: PTRD), the online sales pioneer of extreme sports equipment, today announced that it signed an advertising agreement with Adsmart Network (www.adsmart.net), the third largest advertising network and a majority-owned subsidiary of CMGI, Inc. (NASDAQ: CMGI).
The Company said it is selling online advertising space to capitalize on its high traffic websites and the online advertising market, which is expected to grow from $1.5 billion to $6.7 billion by 2001.
ìI am thrilled to announce our partnership with one of the leading online advertising firms,î said Pacific Trading Post.com President and CEO Frank Drechsler. ìThe agreement is expected to generate a profitable revenue stream by attracting those organizations interested in targeting the youth sports enthusiast market.î
Drechsler also noted that an aggressive marketing campaign has significantly increased traffic on the Companyís family of e-commerce sites. He explained that this success positions Pacific Trading Post.com to attract a broader base of online advertisers and command higher advertising revenues.
Adsmart Network, a majority-owned subsidiary of CMGI, Inc. (NASDAQ: CMGI), is an online advertising network comprised of more than 200 websites totaling 1.2 billion monthly impressions. Adsmartís mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue stream for web publishers.
Pacific Trading Post.com, Inc. is the leading extreme sports e-commerce company with sales of skateboard, snowboard, and surfing products and accessories.
Forward-looking statements in this release are made pursuant to the ìsafe harborî provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including but not limited to, continued product acceptance, increased levels of competition, new products and technological changes, dependence on third-party suppliers, and other risks detailed from time to time in the Companyís reports filed with the Securities and Exchange Commission.
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