WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 164.22

+2.6%

10:23 AM EST

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To: Ausdauer who wrote (5676)	5/11/1999 2:18:00 PM
From: Jim Greif	Read Replies (2) of 60323

Aus, Art, et al, I am heartily in favor of Sandisk's arrangement with Kodak. I mentioned the drawbacks to OEM arrangements because a brand name can be an important factor for a consumer product. You have noted yourself--with dismay--when Lexar outsells Sandisk. One of the most effective ways to counter that is to create a brand name presence. If you do not have that type of recognition, any customer in a retail outlet will simply pick the lowest price. If I seem overly concerned with this, please forgive me, but I'm in public relations, and, I guess, I view everything in marketing terms. Jim

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