(Applies to: PTRD CMGI CMGI)
Pacific Trading Post.com Opens New Revenue Channels Through Online
Advertising Agreement With Adsmart Network
HUNTINGTON BEACH, CALIF. (May 11) BUSINESS WIRE -May 11, 1999--
Third Largest Advertising Network to Sell Space on
PTRD's High Traffic Websites
Pacific Trading Post.com, Inc. (OTC BB:PTRD), the online sales pioneer
of extreme sports equipment, today announced that it signed an
advertising agreement with Adsmart Network (www.adsmart.net), the third
largest advertising network and a majority-owned subsidiary of CMGI,
Inc. (NASDAQ:CMGI).
The Company said it is selling online advertising space to capitalize
on its high traffic websites and the online advertising market, which
is expected to grow from $1.5 billion to $6.7 billion by 2001.
"I am thrilled to announce our partnership with one of the leading
online advertising firms," said Pacific Trading Post.com President and
CEO Frank Drechsler. "The agreement is expected to generate a
profitable revenue stream by attracting those organizations interested
in targeting the youth sports enthusiast market."
Drechsler also noted that an aggressive marketing campaign has
significantly increased traffic on the Company's family of e-commerce
sites. He explained that this success positions Pacific Trading
Post.com to attract a broader base of online advertisers and command
higher advertising revenues.
Adsmart Network, a majority-owned subsidiary of CMGI, Inc.
(NASDAQ:CMGI), is an online advertising network comprised of more than
200 websites totaling 1.2 billion monthly impressions. Adsmart's
mission is to combine the branding power of traditional media with the
precision and interactivity of new media to provide effective marketing
opportunities for advertisers, and a profitable advertising revenue
stream for web publishers.
Pacific Trading Post.com, Inc. is the leading extreme sports e-commerce
company with sales of skateboard, snowboard, and surfing products and
accessories.
Forward-looking statements in this release are made pursuant to the
"safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995. Investors are cautioned that such forward-looking
statements involve risks and uncertainties, including but not limited
to, continued product acceptance, increased levels of competition, new
products and technological changes, dependence on third-party
suppliers, and other risks detailed from time to time in the Company's
reports filed with the Securities and Exchange Commission.
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