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Technology Stocks : Net Perceptions, Inc. (NETP)
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To: Fred Mussler who wrote (491)5/11/1999 8:24:00 PM
From: JOHN CHEN  Read Replies (2) of 2908
 
When you walk into a department store, you see advertisement of many merchandise, regular price or onsale. You and others who the store is aiming at all get the same message- same advertisement- all potential customers vs the department stores.

What NETP has done is a one to one marketing. When you log onto let's say AMZN, based on your profile, past entry experience on the site and/or habits, the software directs you to the areas are interesting to you; at the same time, the software lets potential vendors to zoom in on particular customers. This is done one to one bases, meaning each shopper online is directed with each's own taste.

For example, you bought Agatha Christie's "Murder on the Orient Express" on AMZN, the next time you enter the site, AMZN will come up with a list of books may be interest to you by other mystery writers. It's like a function of preference.

At least, this is what I gathered from reading the security filing. Others have other thoughts please post.
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