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Non-Tech : Barnes & Noble (BKS)
BKS 6.4900.0%Aug 19 5:00 PM EST
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To: LTK007 who wrote (1118)5/11/1999 10:38:00 PM
From: American Spirit  Read Replies (3) of 1691
 
BNBN is not going to put Amazon out of business but will steal a lot of market share from them. They will become Amazon's equal in books and more someday soon. Reasons? #1 - they are partners with AOL. New web-users on AOL will see BN first and recognize its #1 brand name. #2 - The pricing won't be that different and will be a moot point. #3 - BN will soon own Ingram's Amazon's distributor for books #4 - BN can sell anything on the web that Amazon can if they choose to. #5 - The IPO gives them cash to fund themselves for years.
#6 - BN has been the #1 bookseller for decades while Amazon is a relatively brand name. #7 - BN is already the number 6 most-visited site on the web. Amazon is #3 but has so far been largely unchallenged. #8 The number one most-visited site on the web is AOL, BN's exclsuive partner.

Mark's argument may have merit but if it's true the whole concept of e-commerce is unprofitable and doomed to fail. I don't see that happening. Profit margins will evolve. There will be a lot of competition but those who don't have deep pockets and can't grab big market share will be taken over or will perish. This business is still in its infancy.

This whole debate has little relevance to the matter at hand which is - how will BNBN IPO affect BKS's stock price?
It will make it go up? How far up? How fast? When is the right time to buy, sell or hold? We shall soon see. I'm feeling bullish.
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