What do you make of this news, good or bad?
NEW YORK, May 10 /PRNewswire/ -- Apollo Management L.P. and Rare Medium Group Inc. (Nasdaq: RRRR - news)
raremedium.com, today announced that they have completed agreements under which Apollo affiliates will invest
$85 million into Rare Medium in a transaction that will position Rare Medium as a one-stop, national provider of venture
capital, Internet solutions and professional services.
This is among the largest single private equity investments ever made in an Internet company. BEAR, STEARNS & CO. INC.,
among other valuable partners, will participate with Apollo as principals.
Rare Medium is an Internet Solutions firm that works with clients, including Microsoft, Pfizer, Epson, General Mills, The New
York Times, Merrill Lynch, Direct Web, Intel and Neiman Marcus, among other leading companies, to develop E-Commerce
strategies, improve business processes, develop marketing communications and branding strategies, as well as interactive
content using the Internet and World Wide Web (WWW).
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