Wallace, Jeffrey and Bob raise valid points...but I disagree that the greeting card industry is going by the wayside ala buggy whips. I think a better analogy instead of online encyclopedias is simply newspapers. They were expected to fall by the wayside too with advent of the net...has not happened. I use bluemountainarts.com every now and then, but that's been in addition to buying cards, not instead of. Plus cards are used to write a letter/message on too...no, the greeting card industry will survive and do OK.
However, that said, the question becomes whether Gibson will make it. They are clearly a weak competitor to Hallmark & American Greetings. LeBow may have something up his sleeve re a business combination of some sort, but IMO if you buy Gibson, it is based on speculation that such a deal will happen, not based on company fundamentals. Suggest watching it and buy on a significant upside in volume, again as a speculative move, not a value-based move. My .02, good luck. |
