Here's sompin'
LOS ANGELES--(BUSINESS WIRE)--May 12, 1999--e4L, Inc. (NYSE:ETV)
announced today the launch of an exciting, new e-commerce venture --
everything4auction.com.
In creating everything4auction.com, e4L has formed a strategic
alliance with Auction Universe, a Classified Ventures Company and
backed by eight leading media companies -- the Times Mirror Company
(NYSE:TMC), the Washington Post Company (NYSE:WPO), Gannett Co.,
Inc. (NYSE:GCI), Knight Ridder (NYSE:KRI), the New York Times
Company (NYSE:NYT), Central Newspapers, Inc. (NYSE:ECP), The
McClatchy Company (NYSE:MNI) and the Tribune Co. (NYSE:TRB). The new
e-commerce venture can be found online at www.everything4auction.com.
Stephen C. Lehman, Chairman and CEO of e4L, said, "Entering the
auction e-commerce arena adds another element to our rapidly emerging
Internet platform and enables e4L to continue leveraging our media to
drive yet another e-commerce vehicle. Everything4auction will be a
powerful addition to our e-commerce lineup -- e4L.com,
Everything4Less.com, and, soon, BuyItNow.com."
Larry Schwartz, President and CEO of Auction Universe, said, "We
have more than 6,000 categories, providing everything4auction with a
larger category base than eBay (Nasdaq:EBAY). e4L's aggressive
e-commerce strategies, its marketing and branding expertise,
cross-promotional abilities and unique network radio program should
make everything4auction.com a destiny of choice in the rapidly-growing
online auction universe."
Everything4auction.com offers thousands of items. e4L's "As Seen
On TV" products will now also be auctioned by everything4auction.com,
which will give tremendous online exposure to e4L's direct television
SKU's. Its "As Seen On TV" products will also be included in the
auction element within The Everything4Less Show, which is broadcast
via network radio and broadcast over the Internet via broadcast.com.
This unique auction element marks the first time a live auction has
ever been integrated into a network radio show. The Everything4Less
Network Radio Show and the e4L Website (www.e4L.com) will act as
strong cross-promotional drivers for everything4auction.com.
Tami Booth, Vice President and General Manager of e4L Radio
Marketing Development, said, "When we first included the auction
feature in the Everything4Less Network Radio Show, we were amazed and
delighted by the overwhelming response and volume of bidders. In the
five weeks we have been broadcasting over the radio and the Internet,
the auction feature has become one of the most popular parts of the
Show."
Everything4auction.com will be powered interactively by Auction
Universe, a buying and selling network that uniquely provides
consumers with a secure, information-rich, and entertaining buying
experience. With over 6000 categories to choose from, the Website
offers bidding and auctioning on a variety of person-to-person and
business-to-person items such as antiques, books, toys, collectibles,
memorabilia and other items. Hard-to-find items found on the Website
include retired, commemorative, and special edition "Beanie Babies"
and British Royal collectibles including Princess Diana wedding coins.
Everything4auction.com provides free and easy registration as well as
unique features like Bid$afe (a new way to guarantee safe transactions
between buyers and sellers), Rating Services that help members rate
other buyers and sellers, and a user friendly Customer Service section
which provides members with a secure and pleasurable online auctioning
experience. |
