Tuesday May 11, 9:36 am Eastern Time
Company Press Release
iTurf Inc.'s gURL.com Web-Site Named Among Top 10 Webzines by Entertainment Weekly
NEW YORK--(BUSINESS WIRE)--May 11, 1999--iTurf Inc. (NASDAQ:TURF - news) a leading provider of Internet community, content and commerce for Generation Y, today announced that Entertainment Weekly has named iTurf's gURL.com web site one of the top ten most heavily-trafficked webzines on the Internet. The Entertainment Weekly rankings are based on traffic data compiled by Media Metrix, the leading Internet measurement service. The gURL.com webzine, iTurf's flagship editorial product, is the only teen or Generation Y-focused web site to appear in the top ten.
Stephen Kahn, President and Chief Executive Officer of iTurf, stated, ''gURL.com has successfully cultivated a solid base of users as a result of its commitment to providing its audience with a new way of looking at subjects that are crucial to their lives. Through honest writing, visuals and a liberal sense of humor, gURL seeks to discuss issues that affect Generation Y females in a non-judgmental, personal manner. We are gratified that teens have embraced our approach and are visiting gURL.com in such numbers.''
''The strength of our gURL web sites, which are the launching pad for iTurf's community and content solutions for Generation Y, position us well to continue building the leading online destination for this demographic group,'' Kahn concluded.
iTurf Inc. a subsidiary of dELIA*s Inc. (NASDAQ:DLIA - news), is a leading provider of Internet community, content and commerce services focused primarily on Generation Y. iTurf is an online destination, or network of web-sites, offering interactive magazines, with proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping, consisting of a wide range of apparel, footwear, athletic gear and home furnishings.
With the exception of the historical information contained in this press release, the matters described herein contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve a number of risks, uncertainties and other factors beyond the Company's control, which may cause material differences in actual results, performance or other expectations. These factors are detailed in the Company's registration statement and periodic reports filed with the Securities and Exchange Commission.
|
