Dear Mohan: This is the part I like best:
"Stephen Kahn, President and Chief Executive Officer of iTurf, said, "This alliance will give iTurf the opportunity to reach the largest consumer audience in cyberspace. AOL is the leader in creating and managing online communities and providing online shopping opportunities, which positions us well as we look to offer six of our e-commerce sites to AOL's members and Web-based users.
"In addition, the creation of a gURL area on AOL will enable iTurf to rapidly expand awareness and increase membership of our gURL community sites. This alliance not only provides us significant customer acquisition opportunities, but also serves as an important brand investment as we continue to set the standard as a leading online destination for Generation Y."
Jonathan Sacks, Senior Vice President and General Manager of the AOL service, said, "This agreement is great for AOL members and users of our Web-based brands because it further expands their already dynamic online community, giving them easier access to leading Generation Y-focused offerings. In addition, this alliance makes a selection of content from gURL.com, a leading online community for Generation Y teenage girls, even more accessible to AOL members."
"Recent surveys show that 36% of all AOL member-households in the U.S. have at least one child between the ages of 6 and 17, and that among those households, 81% have at least one child using AOL," continued Sacks. "This agreement will offer iTurf a great opportunity to serve one of the largest teenage audiences in cyberspace." " |
