Good news for all the flycasters out there.
biz.yahoo.com
Wednesday May 12, 3:28 pm Eastern Time
Company Press Release
SOURCE: Grey Advertising Inc.
media.com and Grey New Technologies Group Announce Partnership with Flycast Communications
NEW YORK, May 6 /PRNewswire/ -- media.com and Grey New Technologies Group today announced that they have made a multimillion dollar commitment to Flycast Communications (Nasdaq: FCST - news), one of the world's leading Web advertising networks, to develop new Internet-related media products, proprietary services and technologies for their clients.
A key goal of the relationship will be the development of new customized Web-based advertising solutions, incorporating Flycast's real time technology platform, as well as its extensive optimization capabilities. Flycast will also provide technological support for these and other initiatives. It is anticipated that these new media products and enhancements will be available for clients of media.com and affiliates of Grey New Technologies Group companies by early summer.
Edward H. Meyer, Chairman, President and Chief Executive of Grey Advertising Inc., the agencies' parent company said, ''Flycast is a pacesetter in response-oriented advertising on the Web and is shaping the decisive role it will play in e-commerce. We're delighted with the vision of our people who conceived this partnership and we look forward to working with Flycast. Together, we intend to produce the most advanced online media service capabilities in the industry, driven by Flycast Communications technology.''
In making the announcement, Alec Gerster, Chairman of MediaCom Worldwide, said, ''The Flycast Communications advertising network reaches nearly 40 percent of the Web. Their ROI-focused advertising solutions enhance the effectiveness of online marketing campaigns in terms of audience reach, response and results.''
media.com is the pioneering Internet media services company which plans and buys advertising on the World Wide Web. It is a unit of MediaCom, the independent media services company of Grey Advertising Inc. Grey New Technologies Group is comprised of several leading companies specializing in interactive advertising and e-marketing including Grey Interactive and Kaufman Patricof Enterprises Inc. (KPE).
Grey Advertising Inc., with $7.8 billion in billings, ranks among the largest advertising agencies in the world and as the largest in the U.S.
SOURCE: Grey Advertising Inc. |
