SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology
EDIG 0.00010000.0%Mar 20 5:00 PM EST

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: Walter Morton who wrote (4024)5/12/1999 6:14:00 PM
From: Savant  Read Replies (1) of 18366
 
How about if they called it MicroOSFT...(for travel)...
that way the poor confused consumer could transpose subconsciously and make a connection and the clerk could explain that it is for portable systems, and everyone would be happy.
There are people, young and old, that haven't even heard of MP3, but I would imagine with the exposure that EDIG has gotten, well over 100,000 have heard or seen e.Digital or MicroOS by now. With a large marketing campaign, that could be parlayed into millions of consumers, easily. I was at Comdex when Intel unleashed Intel Inside upon the world, quite a show. The mass consumer at that time had no idea what was inside that box they were buying. The recognition campaign was of course a success. The same could be done with MicroOS..MicroOS Within..for instance..however, that would be unlikely to happen. More like EPAC, Lucent, or TI within. But you never know.
Best, Savant
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext