Alloy Online, Inc. (ALOY) Message Board

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Technology Stocks : Alloy Online, Inc. (ALOY)

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To: Diamond Jim who wrote (12)	5/13/1999 12:14:00 AM
From: Eric Shih	Read Replies (2) of 147

I am starting to get impressed with the potential of this company and its target market. Anybody do a comparison to ITurf yet? Alloy is pricing their shares in a range of 10-12 (initially) and it has about 14,000,000 total shares outstanding, giving it a market cap of around $170,000,000. This valuation places a Price/Sales ratio of about 17X on year-end revenues of $10 million. ITurf has only about $4 million sales in its last year-end period, with a Price/Sales ratio of over 100X at its market cap of over $600 million. If the market give Alloy the same type of valuation, then it should trade up to around $70 a share. Any opinions on Alloy's potential and that compared to ITurf?

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