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Microcap & Penny Stocks : Tokyo Joe's Cafe / Societe Anonyme/No Pennies

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To: If only I'd held who wrote (74808)	5/13/1999 12:35:00 AM
From: Kevin McKenzie	Read Replies (2) of 119973

I really do think that USAB is out of line with all the news they have been putting out. I agree to some extent. I think most of USAB's recent PR's were significant events to prospective investors: (1) Announcing the opening of a web site is real news. biz.yahoo.com (2) Announcing a webcast to explain their internet banking initiative is arguably significant biz.yahoo.com (3) Describing an agreement with DoubleClick as a "partnership" is truly a stretch biz.yahoo.com (4) Announcing the online auction of Certificates of Deposit is pure news. USAB was the first to market (and still the only one I'm aware of) with this product biz.yahoo.com (5) Announcing an On-line media store in association with Amazon is a big stretch (unless there's more to it than a few links to Amazon) biz.yahoo.com (6) Putting out a second news release about the first successful auction of a CD is also, arguably, overkill. However they also included news that they will add online auction of conforming residential mortgages. Since this would also be a first (as far as I know) I think the story is relevant to potential investors. biz.yahoo.com (7) Finally, announcing a name change to "USABanc.com" is consistent with every other company that has recently added a .com to their name. I personally don't think the .com makes a company any more appealing as an investment, but you can hardly fault USAB for making the name change and the announcement. biz.yahoo.com I guess I just disagree with you about USAB's intentions. I don't think they are an insider Pump-and-dump, as you have often characterized them. I think they are making quick progress toward being recognized as an internet bank. USAB probably won't get off the ground without some help. I tend to agree with you. If USAB wants to become the premiere online bank, as they have stated, they will either need to spend a great deal on advertising, or invent some new way of succeeding that no other internet company has found. So far, the only way to create brand awareness has been to spend huge amounts of money on advertising and technology.

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