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Gold/Mining/Energy : SOUTHERNERA (t.SUF)

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To: Gord Bolton who wrote (3337)5/13/1999 8:15:00 AM
From: Confluence   of 7235
 
Hello Gord, George et al,

Thanks for the info and thoughts. Too bad about the annoying TD margin clerks at the close yesterday. It would have been nice to have a $4.75 close. Maybe today, maybe $5.00+ ?

With regard to the confusion about earnings and timings and whatever, (please forgive me, I don't like all the accounting details), I thought the most useful post was the one with the link showing the comments from Dr. Jennings. My suggestion to those confused about anything with regard to SUF is to simply communicate with them.

Pick up the phone, send an email, fax, write a letter. Ask the questions for which you want answers. The senior officers will either provide an answer immediately, or direct you to the proper source. If you can't be satisfied with the answer you receive, talk to the boss. This is your company.

The people that work at SUF, by and large, are people that LOVE the diamond business. And they are damn good at it. They like to talk about all parts of their business. They are pleased about the development of the company, but annoyed at market valuations. Right now, they are probably more open to useful, constructive thoughts, ideas, concerns, etc. than any previous time in SUF's history.

While we might be critical of their communications, as shareholders, we have the right to initiate communication with SUF. (Or any company, for that matter) Why not, in this time of excellent corporate development, but horrible market action, take the initiative of asking/telling SUF what you need/think? (This will also lead SUF to better prepare for the many issues/concerns that may arise at the annual meeting.)

As part owners of this business (no matter 100 or 100,000 shares) we have some responsibility, to ourselves in the least, to seek the information that we need. If our search can help SUF communicate better, and add shareholder value through adding positive "goodwill" to company, eventually a positive impact will be develop in the market.

Make no mistake. I'd prefer that SUF had initiated better communications strategies one year, two years ago.

But it is now about repairing shareholder value, for the long term, for the $7, $10, $20 and the $50 levels of the future. As shareholders concerned about our individual equity stake, take appropriate action to ensure that your are comfortable about your investment dollars. Don't be confused. Find the answers and act accordingly.

This is a fine company, with great assets, and better potential. Even if they're not good at telling the world. Even if the market today says this isn't the case.

End of sermon from a passionate, long-time SUF convert.

Confluence
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