Alloy Online, Inc. (ALOY) Message Board

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Technology Stocks : Alloy Online, Inc. (ALOY)

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To: Eric Shih who wrote (13)	5/13/1999 10:34:00 AM
From: Trevor Goodchild	Read Replies (1) of 147

It's really Alloy Online versus Delia's Online and Alloy is doing better. Gurl will be confused with Girl.com, a porn site and Droog's is not something that has caught on yet. TSI soccer looks to be a cross-sell channel for the other brands, but right now, it looks like the only thing going for it is the fulfillment affiliation. I like Alloy much better than iTurf considering that iTurf is really only the Internet operations of Delia's and owns no brand while ALOY represents both catalog and Internet operations and has developed a strong brand among the Y generation.

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