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Unlike some progressives, I don't think this is evil, I think this is rather mundane and necessary.
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Exactly! One can't escape the reality of having to deal with money in a capital based social structure. And that aspect of our lives is as mundane as socks and shoes.
The internet is still a fresh new idea to most folks. The potential of e-commerce, to them, is something they might can use to keep their bare feet at home on carpet. It's not compelling enough to go out and spend $1,000 on capital equipment and set themselves up for $240 a year in additional expenses. When, however, J. Q. Public comes to terms with the possibility of using this new medium to do a full pack search for the best price on any product across a broad geographical area, and in the time it takes to snap the elastic band on those socks, WELL! What consumer minded economist couldn't see the pay back in that?
Perhaps that is a bit of an exaggeration. But it does soften the fixed cost of using the internet for information. And Sherlock, coupled with concepts such as email, online trading, and (Free Lotto?), keep adding to the benefits of net access and that generates excitement.
When things get exciting, J.Q. Public will get on board.
HerbVic |
