Another new teeny bopper mag:
Metro Global Media Publishing Division Launches New Magazine Targeting $50 Billion Female Teen Market
May 13, 1999 07:34 PM
CRANSTON, R.I.--(BUSINESS WIRE)--May 13, 1999--Metro Global Media, Inc. MGMA , a multimedia, mass-marketing enterprise, today announced the launch of Blast, a new consumer magazine from its celebrity/entertainment publishing company, Fanzine International, Inc. Blast is a glossy, 100 page monthly publication targeting female teens between the ages of 12 and 19 - one of the fastest-growing and most influential consumer groups in North America today.
Blast features pin-ups, photos and profiles of teen actors, singers and heartthrobs, with additional editorial focusing on fashion, beauty and advice. Blast is distributed through newsstands, supermarkets, convenience stores, drug stores, discount/department stores and other mass merchandisers. In addition, Blast is distributed direct to all major bookstore chains. The initial print run for Blast exceeds 250,000 copies.
According to the U.S. Census Bureau, female teens will total 15.4 million by the year 2000, a number which is growing 50 percent faster than the total U.S. population. According to The Rand Youth Poll, this group is expected to spend $50 billion a year on clothing, fast food, beauty aids and entertainment products, which is nearly 75 percent more than they spent 10 years ago on the same products. Metro Global Media, through Fanzine International, Inc., intends to capture a significant share of this flourishing market with the launch of Blast.
"Blast is projected to create in excess of $2.5 million dollars in annual revenues for Fanzine International, Inc., helping the company on its rise as the fastest-growing publishing company in North America," said Robert Maiello, president of Fanzine International, Inc.
Fanzine International, Inc. is a New York City-based publishing company that focuses on mass-market consumer lifestyle and celebrity-driven entertainment magazines. Other Fanzine International, Inc. publications include: Celebrity Style, Teen Celebrity, Gym, Burn, Celebrity Style 101 Hairstyles, and many more.
Fanzine International, Inc. works in cooperation with record companies, managers and publicists to obtain access to music acts and celebrities for editorial consideration.
Updated information can be seen on Metro Global's corporate web site www.METROGLOBAL.com.
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