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Technology Stocks : Alloy Online, Inc. (ALOY)
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To: Jay k. who wrote (20)5/13/1999 10:58:00 PM
From: $Mogul  Read Replies (1) of 147
 
Alloy Online, Inc.
indicates features for Hoover's Online Members only.

115 W. 30th St., #201
New York, NY
10001
Phone: 212-244-4307
Fax: 212-244-4311
Web Site: alloyonline.com

IPO
INFORMATION

Filing date: March 10, 1999
Expected IPO date: Week of
May 10

Exchange: Nasdaq
Proposed ticker: ALOY

Proposed offer price:
$12.00 to $14.00
Shares offered (mil.): 3.7
Offering amount (mil.): $48.1
Post-offering shares (mil.): 14.232

Underwriters:
BancBoston Robertson Stephens;
Volpe Brown Whelan &
Company; Dain Rauscher Wessels;
Ladenburg Thalmann & Co. Inc.

KEY NUMBERS

Fiscal Year-End: January

1999 Sales (mil.): $10.2
1-Yr. Sales Change: 467.5%

1999 Income (mil.): $(6.4)

Employees: 25

More Financials

KEY PEOPLE

CEO: Matthew C. Diamond
CFO: Samuel A. Gradess

Alloy Online (formerly Alloy Designs) has its eye
on Generation Y. To lure its target audience of
10- to 24-year-olds, the company has beefed up
its Web site with free e-mail, chat rooms, and
home pages, as well as the lowdown on music
and fashion trends. Almost all of Alloy's revenue
comes from selling items such as clothing and
CDs, but the company is looking to diversify its
revenue stream through sponsorships and online
ads. Its Web site boasts 400,000 registered
users. Through catalog and Web site activities,
the company has amassed a database of about 2
million members of Generation Y. CEO
Matthew Diamond and COO James Johnson
founded Alloy in 1996.
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