Here is more excellent background info. on NETP's main product....
--Complements of the Net Perceptions Web Site:
<<Net Perceptions for E-commerce version 4.0
Conventional land-based businesses succeed by effectively marketing to segments. Today's online businesses are succeeding by effectively marketing to individuals; market segments of one. They have implemented suggestive selling strategies based on realtime, adaptive personalization technology, and have made this technology essential to the success of any online retailing initiative in 1999.
Net Perceptions pioneered the automation of suggestive selling based on the unique wants, needs and tastes of each customer. We are the established leader in marketing to individuals, one at a time, in realtime. And now, Net Perceptions for E-commerce 4.0 allows general merchandise companies to leverage the same suggestive selling personalization tools that literally redefined book and music retailing on the Web. It is today's most proven way to increase online sales, enhance profitability and build long-term customer loyalty.
In the end, though, Net Perceptions for E-commerce 4.0 is just a world class launching pad. It's our people who really make it fly. They can help you develop your company's suggestive selling strategy, design your application around your special way of doing business, get your people up to speed, and marry our technology with your legacy system. Our product + our people = the total personalization solution that sets the standards by which all others will always be judged.
What sets us apart for marketers...
A unique combination of personalization capabilities
•Dynamic segmentation, right down to the individual. No need to settle for placing customers in static, pre-defined groups and treat all group members the same. Net Perceptions for E-commerce dynamically creates segments of one, and speaks directly to each customer's unique wants, needs and tastes. •Continuous self-learning. No need to set up or maintain complex tables of "if, then, else" rules. Net Perceptions for E-commerce automatically learns from each customer's behavior, and keeps learning more at every point of interaction. It can spot and respond to individual trends more quickly and accurately than any other solution. •Predictive, not reactive. No need to try to anticipate which types of customers are most likely to buy which products. No need to monitor sales and reactively revise the scenarios in the hope of enhancing the results. Leveraging its continuous self-learning capabilities, Net Perceptions for E-commerce automatically predicts affinities between individual customers and products, often making suggestive selling recommendations that even your top sales representative might overlook. •"Real" realtime operation. Every visit to a Web site appears to operate in realtime. The customer interacts and the site responds. But the response can be irrelevant or off the mark because it's based on old information. Net Perceptions for E-commerce dynamically correlates past and current behavior to make suggestive selling recommendations that are relevant to each customer's realtime goals.
Control where control is needed to best serve your business and customer needs
•Definable categorization for people and products. Net Perceptions for E-commerce allows marketers to create any kind of category that has meaning for them. Who are the top 20% repeat purchasers of a particular product? Which customers are most likely to buy an overstock item if it's suggested to them? No other personalization solution offers so much flexibility and control over what you market to whom. •Redundant recommendation editing. Because some products are all essentially the same, Net Perceptions for E-commerce can be set to recommend only one of the products in a particular group. That means customers who just bought medium eggs won't receive a recommendation to buy large eggs. •Diverse, "lower-traffic" product recommendations. Why limit yourself to suggesting popular, predictable cross-sell items that a customer is probably already considering? Net Perceptions for E-commerce allows you to surprise and delight customers with off-the-beaten-path items that are every bit as personalized, but are more likely to spark an impulse purchase. •Selective control over cross-sell recommendations. At your option, you can ensure that certain products are always recommended with others, regardless of individual customer tastes. Only Net Perceptions for E-commerce gives you complete control over accessorization and add-ons, while simultaneously making suggestive selling recommendations based on each customer's individual tastes.
What sets us apart for IS people...
•Standard-setting speed and performance •Enterprise class 24x7 operations •Scalability/large site support •Open CORBA-based API •Support for major OS environments (NT, Solaris, AIX) •Support for enterprise databases (Oracle, SQL Server, DB2)
Turn browsers into buyers.
Net Perceptions helps site visitors quickly and easily find items that they'll like. It also begins making individualized recommendations from the first visit.
Increase sales per transaction.
Net Perceptions automatically makes smart recommendations that your customers may not have considered. You'll never miss another opportunity to cross-sell or up-sell.
Build customer loyalty.
By creating realtime relationships where every customer feels increasingly known, understood and valued as an individual, Net Perceptions drives customer retention, which increases repeat business.
Your customers will love it.
Because Net Perceptions consistently makes recommendations that your customers like, each customer will come back more often for more good ideas.
Leverage data you already have.
Take advantage of existing purchase history or profile data to further personalize the recommendations you make to your customers. Great for first-time visitors!
Deployment in days.
Net Perceptions for E-commerce 4.0 is more than today's most advanced realtime recommendation solution. It's also the fastest and easiest solution to deploy. It installs in minutes, and within days your company will be realizing a return on its investment.
True Enterprise Class 24x7 operations.
This means mission-critical reliability and no shut-downs for routine maintenance. Other enhancements include
•Hot backups. Your system will never have to be brought down for routine backups. •Commercial enterprise database support. Native support for Oracle, Sybase and SQL Server. ODBC support for others.
Dramatically improved performance and scalability.
Performance up to 10 times faster than its standard-setting predecessor.
•Higher throughput. Up to 100 transactions/sec/CPU. •Lower latency. Down to 100 msec. •Scalable architecture. Your company can't outgrow it.
Algorithm platform.
This new platform incorporates features that provide a whole new level of application customization, fine-tuning and flexibility.
Business rules integration.
Our new data model allows you to map your business rules and relationships, opening a whole new world of possibilities for customization.
•Complementary recommendations. This new feature increases cross-sell by dynamically recommending items that have a high probability of being bought together, but that customers might otherwise overlook. •Cross-sell table support. Customized rules for table-based cross-selling can now be incorporated in realtime recommendations to increase sales per transaction. •Synonym rejection. If your system were to recommend eggs, it would automatically weed out medium, large, extra-large and jumbo eggs. •Startup recommendations by user category. By associating new users with existing user categories, Net Perceptions for E-commerce can make smart recommendations from the first visit and turn more browsers into buyers.
Serendipity control.
This feature allows you to fine-tune your recommendations to compensate for extremes. You can increase recommendations for lower-volume items when users might not otherwise know about them, and you can decrease recommendations for high-volume items when most users will buy them anyway.
Multidimensional predictions.
Now the predictive accuracy of your recommendations can be enhanced by leveraging both your ratings data and existing purchase history.
Object-oriented APIs.
Our APIs for Java, COM, CGI and C++ are so well-documented that your system can be increasing sales and building customer loyalty in a matter of days.
Integration with major platforms.
Net Perceptions for E-commerce 4.0 can be deployed from within the platform framework of the most important site-building platforms: Vignette Story Server, Microsoft Site Server 3.0 Commerce Edition, IBM Net.Commerce, Cold Fusion and Broadvision One-to-One. This reduces deployment time and costs dramatically.
Minimum System Requirements
PLATFORMWindows NT 4.0Sun Solaris 2.5.1PROCESSORPentiumUltraSPARC 140MEMORY128MB128MBSUPPORTED CLIENT ENVIRONMENTSC++, CGI, Java, COMC++, CGI, Java, COMSUPPORTED
DATABASESSQL Server, Sybase, ODBCOracle (native), UDB, ODBC>>
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I really like this company and am a BIG believer in their future potential. In the last week I have bought quite a few thousand NETP shares at prices from $20 on up to $26 1/8 (today). My ave. purchase price is just under $24. This is a LONG TERM holding in both of my portfolios. I look forward to the next few weeks. IMO, NETP will soon start to gain some of the visibility and support that it deserves <GG> !!
Best Regards,
Scott |
