(COMTEX) B: Auxer Group Announces History-Making Marketing Blitz for
B: Auxer Group Announces History-Making Marketing Blitz for Auto Wax Brand
WAYNE, N.J. (May 14) BUSINESS WIRE -May 14, 1999--The Auxer Group,
Inc. (OTC BB: AXGI) announced today that it will launch the most
concentrated regional marketing blitz in the Company's 35-year history
to support its Garry's Royal Satin car polish throughout Puerto Rico.
The marketing program will utilize several media, including network
television, radio, and newspaper, to promote a promotional offer which
introduces the island's 3.9 million consumers to Garry's Royal Satin -
a car wax preferred by professional car detailers for over 35 years,
and which is now more widely available to the public in Puerto Rico.
All advertising will appear in Spanish.
A concentrated schedule of TV, radio, and newspaper advertising will
be integrated for maximum effect, with commercials announcing a special
offer appearing in El Nuevo Dia, Puerto Rico's largest circulation
newspaper.
"We're responding to high demand for the product from consumers and
retailers who have heard about it," said Eugene Chiaramonte, Jr.,
Chairman of Auxer. "The people of Puerto Rico are particularly diligent
about caring for their cars, and we believe they will appreciate
knowing about the easy-on, easy-off shine you can only get with Garry's
Royal Satin. In fact, it takes only 15 minutes to wax the average car.
That's a real time saver."
The marketing blitz will begin Sunday, May 16th with several
sixty-second commercials running on two NBA playoff games, followed by
three straight days of heavy radio advertising. Two radio commercials
per hour will air during morning and evening commuter periods across
two radio networks, La Zeta and Salsoul, providing island-wide
coverage, including the key market of San Juan, Aguadilla, Mayaguez,
Ponce, and San German. Radio ads will direct listeners to look for a
special rebate offer to appear in the Thursday, May 20 issue of El
Nuevo Dia. Thursday is the largest circulation day for the newspaper.
"By integrating and concentrating our promotional message in such a
way, we believe we can create a lot of interest and excitement around
our product," says Chiaramonte. "We'll be reaching consumers at home,
in their cars, and when they're planning their weekend shopping. We're
confident this unique combination of promotion and advertising will
encourage increased distribution in Puerto Rico and assist our current
distribution in selling our products."
Auxer has already signed up a new 40-store distributorship in Puerto
Rico on the strength of this advertised promotion.
The Harvey Westbury Corp., a wholly owned subsidiary of the Auxer
Group, is a 35-year old manufacturer, wholesaler and distributor of
automotive, marine and aviation after-market and hardware products.
Their most well known products include Formula 2000 Ultimate(TM)
Synthetic Engine Treatment, Easy Test(R) Testers, Kits, and Drainplugs,
Garry's(R) Royal Satin(TM) Waxes and Polishes, and Garry's(R) Marine
and Car Care Products.
Forward-looking statements in this release are made pursuant to the
"safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995. Investors are cautioned that such forward-looking
statements involve risks and uncertainties, including, without
limitation, continued acceptance of the company's products,
competition, new products and technological changes, intellectual
property rights and other risks.
For more information please visit our websites at www.auxer.com
-0- jp/ny* de
CONTACT: Patrick M. Rost
760/612-3643
KEYWORD: NEW JERSEY OHIO
INDUSTRY KEYWORD: AUTOMOTIVE TELECOMMUNICATIONS TRANSPORTATION RETAIL
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