The education process is underway and the word on H.pylori is getting out. The more physician and public become aware of H.pylori, the more tests Quidel will sell. Quidel's recently kicked-off co-promotion agreement with P&G is a very big undertaking that will result in increasing physician and public knowledge about H.pylori and Quidel's tests. You can bet P&G's salesmen will be dropping off shinny brochures about H.pylori and other information about Quidel's products in addition to a couple free tests. I'm sure its the most cost effective way for Quidel to advertise its products, considering it's being done by the master of marketers, P&G.
Here are a couple other recent indications H.pylori's "in the news":
General Motors Outlines Health Care Strategies at Senate Hearing prnewswire.com
". . . Cubbin, who heads a cross-functional GM team that works with unions,
providers and communities to resolve health care issues, added that addressing
high health care costs will require a renewed focus on quality improvements.
"As in the auto industry and so many others, we have found that high cost is
often a symptom of poor quality," he explained. GM is working with the United Auto Workers Union and community health coalitions in Flint, Mich. and Anderson, Ind. to optimize health care delivery systems. Cubbin described several examples, including a task force in Flint that is utilizing a drug treatment regimen for ulcers caused by the H-Pylori bacteria. In most cases, this treatment can cure chronic ulcers that previously involved long-term treatment."
Also, the first article I've seen about H.pylori in Japan appeared in the 7 March 1997 edition of the Asahi Newspaper.
Mike |
