RE: "Our digital broadcast signal will not only provide viewers with the finest quality video, but now we are making it truly interactive. We are taking the next step in creating converged CONTENT for both the PC and the television."
Good, NBC's digital broadcast signal will finally enable SOME somewhat-interactive CONTENT to be distributed. The PC industry has been waiting a long time for the TV industry to catch up to the Internet....
The Internet/PC is already an interactive media/device. Is your TV?
Today, there are a limited number of TV broadcast stations (National, local, etc.) which control what you watch - they control the content selection and distribution.
And they may not even be the content experts. Wouldn't it be better if the content experts (i.e. vertical portals) distributed the content you needed?
Through the freedom and momentum of the Internet, this will happen.
Over the Internet, content distribution is not restricted to a few National stations, etc.
The Internet offers the freedom for anyone, like vertical portals, to become a broadcaster. Will you need FCC approval to broadcast over the Internet? Do you need all of that Television gear at the TV station to broadcast? And the TV tower? The dishes? The TV equipment crew? No.
On the receiving end, how long will it take for TV boxes to become FULLY interactive and deployed in a major way? Well, the PC is already fully interactive.
BUT, will the PC crew (e.g. Dell/Emachines/HP/Compaq) "get there first," and deploy a different kind of box, before the TV boxes get there? We can't have any of these Dell "black death crashes."
I'm not sure if this poster saw the last paragraph in the article he posted, but it is interesting... "Digital is a vital element in television's defence strategy against the threat of the Internet," says Mercer. "High quality Internet video is likely to become a reality in the next few years, and the television industry must take action to ensure it continues to meet customer expectations."
The phrase, "defence strategy" is interesting. It rather sounds like the Internet and PC, might be TV broadcasting's worse fear.
We know Intel is inside the PC "box," but what's inside the TV?
I think the PC industry has a faster product development cycle when compared to the TV industry. And I think the Internet appears to have caught some momentum.
The only question remaining is:
==> How long will it take for IP broadcasting to replace TV broadcasting?
5, 7, or 10 years? The year 2006 will come soon... and the analog-TV replacements needed could very well be PC or PC-based, with Intel-Inside, over IP.
IP (i.e. Internet) will eventually come to rule.
And it will displace traditional TV broadcasting.
Go Intel!
Amy J |
