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Non-Tech : OAKLEY- NYSE:OO

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To: Ms. Baby Boomer who wrote (224)3/9/1997 8:38:00 AM
From: harkenman   of 1383
 
Insider trading (buy) valued at over $900,000 for January 1997,
reported by Bloomberg on 2/26/97. Attempeted to get info from Vicker
but no luck. Will get official Bloomberg info for posting. Short
interest until mid february 1997 info from WSJ @
interactive4.wsj.com

Company
02/14/97
01/15/97
% Chg
Avg Dly
Volume
OAKLEY INC
2,335,754
2,948,609
-20.8
669,268
Once the sales figures are out shorts will need to start covering
(which have started already).

I accumulated some positions based on this info and based on some
strategies in place relayed to me by some "new" Oakley distributers
here in the Caribe region. Fundamentals appear to be solid especially
if they do not put all eggs in one basket (i.e. 35% business from
Sunglass Hut, (RAYS)). Product differentiation, protecting brand
(sueing copycats i.e. B&L), increasing number of domestic retailers by
about 200-250 during 1997, concentrate on high end market (Higher
margins) and product innovation is way to go. Financial signaling is
also being used. Expect stock to at leat double by summer (e.g. $16).

See this puppy soar!
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