Jim,
From a marketing perspective, I think the MMX is equal to or will surpass the success of the Intel Inside strategy. The key difference is that with Intel Inside, their logo went of the computers, with MMX, their logo will also go on software (next to the MS Windows logo). This, IMO, is a master stroke to create pull through demand for MMX chips, and increase consumer brand awarenesss. It completes the marketing circle.
I believe this is Intel's current strategy, to increase PC capabilities, not just their speed, with proprietary technology. I don't know that anyone needs anything faster than a 200mz Pentium to calculate a spreadsheet, Intel (and Microsoft) need to invent new uses for PC's in order to continue the upgrade/growth of the business. A PC is a very versatile appliance that can do many things, the key is to figure out what people want it do, and build the technology to make it do it. MMX and send / recieve video seem to fit that strategy.
It will be interesting to see what developes over the next three or four years. I think (hope) that the PC will be completely different from what I'm pounding away on now.
John |
