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Non-Tech : Planet Hollywood (PHL)
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To: JOHN DEOGRACIAS who wrote (19)3/9/1997 10:56:00 AM
From: insightful investor   of 192
 
This company has an incredible line up of owners who have proven themselves in not only the entertainment field but in the field of finances as well. Furthermore, these same people are buying more shares in their company. Insider buying activity is brisk. Revenues are unlimited if you consider the fact that whenever these restaurants want to increase their sales all they have to do is have one of the celebrity owners show up at any of their restaurants. If they were so inclined, they could have a celebrity appear every day to increase sales beyond belief. Personal celebrity appearances generate huge interest. The CEO stated on CNBC that he envisioned PHII becoming the next Disney. This could become reality if they promote their celebrity owners (Sylvester, Demi, Arnold) to the same degree that Disney has promoted its famous characters (i.e. Mickey, Donald, etc.).
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