UJSAF: Urban Juice & Soda (Jones Soda) Message Board

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Strategies & Market Trends : UJSAF: Urban Juice & Soda (Jones Soda)

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To: MonteChristo who wrote (50)	5/16/1999 9:50:00 AM
From: GlenRP	Read Replies (1) of 115

Hey Monte, Nice to see you on some new turf! Jones just showed up in the Sheetz near here. I can't decide which one I like best though. Anyway if you check the growth on this company you will see consistant and steady growth. The company has excellent management and a track record to match. They are growing rapidly and have several major things happening. The president of the company is constantly being interviewed by the likes of coke etc. to find out how they have built such a large distribution network and established a new brand with a huge brand "loyalty" in such a short period of time. In spite of the fact that thier original flavor company(a huge multi-billion dollar company) really botched the original flavors. That cost them time and the first product really tasted like shit. They have a 35,000,000. dollar suit against them that the attornies say is an easy win. Typically a company has to pay to get product on the shelf but Jones has been very sucessful at getting on the shelf for free(because of the demand) Also Jones is (at last check) Allready the #2 Premium Soda(soon to be # 1) against a Company who has been around for 50 years. Also because of Jones unique marketing and excellent management it also maintains the highest Profit margin of any soda. When the network is complete it will be very easy for Jones to release new products through their existing network. I will PM you the presidents Phone # if you like. He is very interesting to talk to and can give you much more specific and up-to-date information than I can. It is my understanding that with some things that are currenlty in the works we could see a Nasdaq listing by this fall/winter. They have a web site if you have not allready seen it at www.urbanjuice.com. You can see past press releases etc etc as well as other interesting stuff. They are also in the process of expanding e-business through thier website. If you get on thier fax list you can get releases that keep you up to date that do not necessarily "make the news".

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