XSNI....MORE NEWS
X-Stream Technologies Saves Users Typical
£150 Annual Subscription
Funding Provided Through Discreet Screen Ads - London,
10th March 1998 - X-Stream Technologies Inc., a team of
innovative Canadian software engineers, has developed a
pioneering software package enabling users to access the
Internet for free. X-Stream is offering a service based on its
proprietary software that is completely funded by discreet
banner adverts at the top of the user's screen.
In order to use the service, users simply download software
from X-Stream's Web site and complete an online form giving
demographic information about themselves. They will then
be given a phone number for his/her local point of presence
(POP) which can be dialled immediately to gain free access
to the Internet. The service, available now via
x-stream.com, saves users a typical £150 annual
subscription compared to one of the established UK ISPs.
X-Stream Network users will also benefit from access to all
the usual Internet facilities including a free email account.
Chris Sukornyk, CEO of X-Stream, commented: "We aim to
change the way in which users access the Internet. No-one
wants to be tied into monthly payment for a service that they
can now get free. We're able to offer a real service that
provides a true alternative for users wanting to bypass the
monthly fee set-up. And the quality of service will be
identical if not superior to their current supplier -
guaranteed."
Research has shown that in the UK alone, over 1 million
households currently access the Internet. The aggregate
saving for this market alone could be in the region of
£10,000,000 per month (based on a subscription cost of £10 per
month).
The service is funded through advertising. At all times while
the user is connected to the Internet, the upper section of the
screen will display a banner ad targeted specifically to suit
the user's demographic profile. This banner takes up less than
one-sixth of the screen. This enables the advertisers to
maximise the potential benefit of their ads and receive real
measurement as to how they are performing. There are links
from each advert displayed to the advertiser's own Web site
so that users may easily get more information about the
products and services of interest.
X-Stream anticipates that within 12 months of the launch
there will be in excess of 65,000 active registered users -
enabling the company to deliver approximately one billion
advertising impressions to a highly targeted audience.
Sukornyk added, "Our research has confirmed that banner
ads do not affect the user experience, yet do bring major
benefits to the advertiser."
Advertising and Sponsorship
Sales of all advertising space are handled in the UK by Global
Online Directory Ltd.
Demographic Targeting
X-Stream specialises in delivering banner adverts for its
clients that are demographically targeted. The form that
users complete on entry to the site include details such as
age, gender, income and interests.
Reporting
X-Stream provides constant online reports of how many users
actually clicked through the banner advert to the web site,
generating accurate viewing statistics. This enables
advertisers to quickly amend adverts that are not reaching the
desired audience.
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