news out.
(BSNS WIRE) Household Direct Announces Acquisition of Thunderstick Softw
Household Direct Announces Acquisition of Thunderstick Software, LLC
Business Editors
SOUTHBURY, Conn.--(BUSINESS WIRE)--May 17, 1999--HouseHold
Direct, Inc. (formerly RDI Marketing, Inc.) (OTCBB: RDIM) announced
today that they have concluded the acquisition of Thunderstick
Software, LLC, headquartered in Oxford, Connecticut.
Thunderstick Software is a prime provider of advanced system
design, engineering, and e-commerce application software for such
notable clients as Saatchi & Saatchi. Thunderstick designed and
implemented the global extranet for Saatchi & Saatchi with customized
integration for their client base including Hewlett Packard, Delta
Airlines, Lexus, The Toyota Dealers Association, and numerous others.
Thunderstick is a prominent developer of Oracle and Microsoft
Back Office applications, primarily in the Internet and e-commerce
arenas. An emphasis on information architecture and data-backed
website technology has led Thunderstick Software to be recognized as a
leader of powerful and intuitive web-based systems.
In addition the Company has expertise in set-top box, digital
television, MP3 and advanced media technologies. This expertise has
been used to develop proprietary applications for clients such as the
MegaPixel Display of Barco Chromatics (Belgium), the dynamic video
product for the Star Greetings subsidiary of Iparty (NASDAQ: IPTY) and
a pilot set-top box offering for National Telecommunications.
In a joint statement, John Folger, President and CEO of HouseHold
Direct, stated, " this acquisition enables the Company to deliver an
advanced e-commerce platform and web portal. The required coordination
of technology applications with our club acquisitions will be evident
as HouseHold Direct completes the phased rollout of the Internet
portal and e-commerce system."
The Company will seek additional technology acquisitions that
advance its leadership in the next generation of e-commerce
applications. Some of the features will represent leading edge Avatar
technology. This new technology is expected to capitalize on the
continual evolution of the current e-commerce environment over the
next two years.
HouseHold Direct.com plans to implement a complete transformation
of the profitable buying club industry. The technology group is
coordinating a massive data management system that will enable the
Company to service millions of consumer/members as if they were each a
single personal profile. These specific and individualized customer
service abilities, added to the product discounts, should drive a
substantial new member acquisition campaign.
The e-commerce services of HouseHold Direct.com will create a
direct connection between thousands of manufacturers and millions of
consumers. Thunderstick will be responsible for the engineering of the
web portal and e-commerce software programs of HouseHold Direct. The
technology is expected to capitalize on the continuing evolution of
bandwidth and interface technologies in the e-commerce environment.
This software-engineering venture will fulfill the programming and
e-commerce requirements of the Company's partners/suppliers.
HouseHold Direct has generated substantial interest in the new
Internet technology applications, which will eventually offer
interactive consumer shopping comparisons among manufacturers and
suppliers, and have live links for updated and current catalogue
information. Specific interface enhancements, modeled on catalog and
retail shopping behavior, will make the consumer shopping experience
less intimidating and more effective. It is expected that HouseHold
Direct.com will be investing heavily in digital media applications
that will synchronize with the extensive data warehousing and mining
systems of the Company.
HouseHold Direct.com is continuing to implement the consolidation
of the buying club industry on the schedule previously released. As an
"early adopter" in the psychographic modeling of consumers, HouseHold
Direct.com expects to combine physical service center locations with
web oriented convenience, thereby enabling the broadest possible reach
for the services of the Company.
HouseHold Direct is working to create the largest single source
of discounted consumer transactions in the world. This will be
accomplished by harnessing the massive buying power of those smart
consumers who have joined a membership organization into a cohesive
network where HouseHold Direct can manage specific individual shopping
requests and facilitate purchases directly from the manufacturer,
thereby eliminating normal retail and wholesale mark-ups.
As a publicly held corporation, HouseHold Direct combines
physical member service locations with new technology that will bring
existing interactive shopping right to the home. Using refined data
warehousing and management systems, the Company can service each
individual consumer as a personal entity, the same way as when
shopkeepers knew individuals and could cater to their personal
preferences.
HouseHold Direct members are "varsity shoppers" who understand
both value and service. They pay a fee to have access to specialized
information, services and prices unavailable to the general public,
and that are tailored to their own individual wants and needs.
HouseHold Direct saves time, stress, and also minimizes costly
shopping travel.
For additional investor or media information, or to have your
name and address included on the Company mailing list, please address
all inquiries to info@householddirect.com.
Interested parties may contact Sierra Communications Corporation,
toll free 877-797-7979 or e-mail to info@sccpromo.com.
For more on-line investor information, go to
internetstockmarket.com.
Safe Harbor for Forward-Looking Statements: Except for historical
information contained herein, the statements in this press release are
forward-looking statements that are made pursuant to the safe harbor
provisions of the Private Securities Reform Act of 1995.
Forward-looking statements involve known and unknown risks and
uncertainties, which may cause the company's actual results in the
future periods to differ materially from forecasted results. These
risks and uncertainties include, among other things, product price
volatility, product demand, market competition, risk inherent in the
company's domestic and international operations, imprecision in
estimating product reserves and the company's ability to replace and
expand its holdings.
--30--nmb/ny*
CONTACT: Sierra Communications Corp.
Ely Alon, 877/797-7979
KEYWORD: CONNECTICUT
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED MERGERS/ACQ
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Mitch |
