Can you imagine how excited the networks will be to actually do customer profiling. This alone is huge!!!
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 HyperTV will allow ACTV, networks and the advertisers to collect a significant amount of information about the users – what they buy, what they watch, what they spend, what they enjoy. This will allow them to do targeted, interactive advertising, and will lead to very powerful marketing activities such as customer profiling, interactive marketing, lead generation, online coupons, prizes, and ultimately, e-commerce. We believe that HyperTV will be particularly effective in stimulating “point-of-sale” or “impulse” purchases. For example, during a TCI Box Music concert, HyperTV can be pushing the convergent user the opportunity to purchase the CD, or a concert T-shirt or hat, or even an autographed guitar from that concert. Convergent users will be able to purchase merchandise right “in the moment,” at the “point-of-sale.” |
