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Technology Stocks : WDC/Sandisk Corporation

WDC 163.00

-0.4%

Nov 7 3:59 PM EST

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To: Binx Bolling who wrote (5711)	5/17/1999 6:13:00 PM
From: Ausdauer	Read Replies (1) of 60323

Binx, I was lying awake losing sleep the other night trying to figure out inexpensive marketing tricks. By nature I am a tightwad, so I fulfill all the pre-requisites for this position. TRICK #1 I would offer a training course for the young clerks at Best Buy and Ritz and other retail outlets. They can spend about 15 minutes on-line following a tutorial on the SanDisk website. At the end they take an on-line exam and if they get enough correct answers they get a pin in the shape of a SanDisk CF card that they can wear on the job. It has a SanDisk logo and states "SanDisk Certified" or something like that. They also get a free 8 or 16 MB CF card for completing the tutorial successfully. You end up with a trained employee ready to sell CF cards to the public (who are thoroughly confused by the displays offering products with both CF and SmartMedia media). TRICK #2 If any store location has 3 or more "SanDisk Certified" employees they become a "licensed SanDisk dealer" or "Exclusive SanDisk Retailer" or something like that and the store manager gets a 32 MB CF card and a swift kick in the pants for not knowing more about CompactFlash in the first place. The site also gets a SanDisk decal (the kind made out of transparent plastic that sticks well to glass or just a plain permanent decal or a plexiglass plate that hangs over the edge of the counter) to be proudly and prominently displayed in the digital camera section. If the manager tries to remove the signage he gets two more swift kicks in the pants. TRICK #3 Give all of the retail clerks under age 20 a free skateboard with a SanDisk logo on the top and bottom. Ausdauer

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