Here you go...
Satellite Internet Access and Computer/set-top Box Device to Facilitate
E-Commerce for Members
Business Editors
SOUTHBURY, Conn.--(BUSINESS WIRE)--May 17, 1999--HouseHold Direct, Inc.,
householddirect.com (formerly RDI Marketing, Inc.) (OTCBB: RDIM)
and WWStreet.Com, Inc., a privately held business, information, technology
and investment banking consulting firm, today announced their participation
with investors towards the development of a consortium to deliver technology
that combines interactive e-commerce with hi-speed satellite Internet
access.
This new, yet unnamed, service will allow HouseHold Direct to deliver to
their members a proprietary computer / set-top box or gateway product such
as the newest EchoStar Communications Corp.'s (Nasdaq:DISH - news, DISHP
news) satellite receiver, DISHPlayer, developed with Microsoft Corp.
(Nasdaq: MSFT - news) WebTV Network(TM) Plus service for satellite. This
gateway device will be connected to a television or regular monitor to
facilitate Household's members' purchasing transactions. By utilizing
satellite, HouseHold Direct will have the available bandwidth to be able to
broadcast its offerings directly to members who can then interact with
manufacturers to get the best price for goods and services. HouseHold Direct
will also be able to offer hi-speed Internet access directly to the acquired
membership base. This method of broadcasting content is more efficient and
less costly than even Broadcast.com, Inc. (Nasdaq: BCST - news) due to their
use of hi-speed digital lines.
"Everybody thinks digital lines will win the bandwidth war, but in fact
satellite is the best way to deliver and broadcast video, audio or any other
kind of data using the fastest and most cost effective means possible", said
Scott Frye, President and CEO of WWStreet.Com. "Furthermore, we can deliver
it today, not in the year 2002 or beyond, as is the case with the
announcements of other companies through existing agreements for space
segment or footprint from North America to South America including the
Caribbean or the Latin American market which seems to be exploding."
"Our participation in this consortium will allow HouseHold Direct and
our existing and expanding technology partners to explore the best ways to
service our existing membership base, and create the means to attract large
numbers of consumers who do not yet have access to the benefits of
membership," added John Folger, President and CEO of HouseHold Direct.
HouseHold Direct is working to create the largest single source of
discounted consumer transactions in the world. This will be accomplished by
harnessing the massive buying power of those smart consumers who have joined
a membership organization into a cohesive network where HouseHold Direct can
manage specific individual shopping requests and facilitate purchases
directly from the manufacturer, thereby eliminating normal retail and
wholesale mark-ups.
As a publicly held corporation, HouseHold Direct combines physical
member service locations with new technology that will bring exiting
interactive shopping right to the home. Using refined data warehousing and
management systems, the Company can service each individual consumer as a
personal entity, the same way as when shopkeepers knew individuals and could
cater to their personal preferences.
HouseHold Direct members are "varsity shoppers" who understand both
value and service. They pay a fee to have access to specialized information,
services and prices unavailable to the general public, and that are tailored
to their own individual wants and needs. HouseHold Direct saves time, stress
and also minimizes costly shopping travel.
About Household Direct.Com
HouseHold Direct, Inc. is building a massive base of consumers that will
be able to buy millions of products at prices that are direct from the
manufacturer. This is being accomplished by the consolidation of existing
wholesale buyers clubs, which boasts a membership in the 2 million range.
HouseHold Direct will now be able to drive millions of additional consumer
prospects to its new website, householddirect.com. The Company will accept
applications for the new service from those consumers who meet pre-screening
qualifications for the services of the Company. HouseHold Direct, through
Thunderstick Software, will be able to manage the data warehousing, mining
and management systems of behalf of this new venture. Coordinating the
extensive relations and technology requirements of thousands of
manufacturer/vendors who, for the first time will now be able to target
specifically profiled members for mutual benefit and savings, creates one of
the most incredible marketing opportunities available. The footprint for the
new service, which is beyond the Continental United States, will be the
first time that such an effort is possible. With over 100 locations planned
for the United States, HouseHold Direct will be in position to coordinate
delivery of larger and heavier product shipments directly to members. This
potential new service, which may be assisted by a previous relationship with
Universal Express (OTCBB: USXP--news) and its local postal network called
APAC, could create delivery locations in virtually every zip code in the US.
For additional investor or media information, or to have your name and
address included on the Company mailing list, please address all inquiries
to info@householddirect.com.
Interested parties may contact Sierra Communications Corporation, Toll
Free 1-877-797-7979 or e-mail to info@sccpromo.com.
For more on-line investor information, go to
internetstockmarket.com.
Safe Harbor for Forward-Looking Statements: Except for historical
information contained herein, the statements in this press release are
forward-looking statements that are made pursuant to the safe harbor
provisions of the Private Securities Reform Act of 1995. Forward-looking
statements involve known and unknown risks and uncertainties, which may
cause the company's actual results in the future periods to differ
materially from forecasted results. These risks and uncertainties include,
among other things, product price volatility, product demand, market
competition, risk inherent in the company's domestic and international
operations, imprecision in estimating product reserves and the company's
ability to replace and expand its holdings.
--30--et/ny* bh
CONTACT: Sierra Communications Corp.
Ely Alon
877/797-7979
KEYWORD: CONNECTICUT
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET COMED BANKING PRODUCT
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