Channel idea for Dave G.
I keep circling back to the idea that it would be great for TVW to come up with a "killer channel", in the same way a "killer app" can make a software company. Such a channel must fit the following criteria:
1) Appeal to a broad audience (I know, we are talking narrowcasting here, but "narrow" is a relative term)
2) Have content that comes "preloaded" with instant name recognition
3) Appeal to an audience that already uses the internet heavily, to allow "early adoption"
4) Draw daily hits i.e. content is such that viewers come back daily (if not more often) for content.
There are lots of fine minds on this board- can we help TVW come up with some ideas for such a "killer channel". Allow me to begin-
Personal finance channel:
Underwriter: possibilities are endless, some options include brokerage firms, financial news networks (e.g. Bloomberg), etc.
Content: get the Motley Fools on! They are not too far from TVW headquarters, I believe, and have a history of jumping on the technological train well before the rest of the financial world for getting their message out. If this could be done, MAJOR COUP. Other possible content- radio airwaves are filled with "financial experts" that actually pay radio stations to get on air, to increase their business, and their shows do pretty well. How about early morning "premarket" show?- Subchannels would evolve pretty quickly- CNNfn and Bloomberg are heavily watched each AM, but are limited by their broad audience; they must cater to too many watchers at the same time. Much better to be able to target tech sector, internet sector, Dow, health care stocks, bonds, futures/options, overseas markets etc., with breaking news/commentary/analysis on each of these areas. May other possibilities.
This channel fits criteria pretty well- appeals to broad audience, content should have name recognition (especially if outfit of Motley Fool brand status is involved), would appeal to audience that already uses internet heavily, and would lead to heavy, daily traffic.
Any other ideas?
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