ATI Technologies Inc. Joins the CYBERWORLD Movement to Bring Multi-Dimensional Web Experiences to the
World
The World's Largest Video Card Supplier Uses CYBERWORLD Technology to Create
an Intuitive 3D Navigational Experience for Its Internet Audience
TORONTO, May 18 /CNW/ -- ATI Technologies Inc. the world's largest
supplier of 3D graphics and multimedia solutions, has incorporated CYBERWORLD
technology into its Internet production pipeline, creating an entirely new 3D
experience for its web audience. CYBERWORLD(R) International Corporation, a
new media enterprise, is dedicated to transforming the web into an interactive
multimedia experience for everyone.
CYBERWORLD's technology is ideally suited for e-commerce and on-line
business development. It allows individuals, companies and communities to tap
into CYBERWORLD's rich feature set and 3D visual interface to build and
seamlessly navigate between 2D and 3D pictures, video and sound, within one
easy-to-use integrated environment.
The ATI Technologies Inc. web site (www.atitech.com) is an excellent
example of multimedia e-business in action. Averaging more than three million
unique visitors per month from all over the globe, ATI Technologies Inc.
supports its successful on-line marketing model with innovative areas such as
its new CYBERWORLD enhanced 3D site map. Using the CYBERWORLD Professional
Edition and its powerful QBORG(TM) system architecture, a fully navigable,
multi-dimensional site map was crafted, offering a fast, interactive 3D
component to ATI Technologies Inc.'s traditional 2D navigation.
ATI Technologies Inc.'s 3D site map
(www.atitech.com/ca_us/sitemap/borg/borg.html), uses a gaming metaphor to
appeal to its largely consumer audience. The site adds fun to functionality,
keeping visitors actively moving throughout ATI Technologies Inc.'s web site,
navigating and exploring areas that might otherwise be overlooked.
"CYBERWORLD offers technology that brings a new dynamic to web site design
and navigation," says Bal Sahjpaul, manager, Internet Development for ATI
Technologies, Inc. "By using CYBERWORLD Professional Edition to create and
link the site map and content pages in 3D, we offer a familiar and intuitive
way for customers and enthusiasts to navigate our site," says Sahjpaul. "The
speed of navigation is light years ahead of anything we have seen before, and
an excellent compliment to ATI Technologies Inc.'s leading-edge graphics
acceleration technology."
"ATI Technologies Inc.'s aggressive approach to developing and marketing
content on the web reinforces its leadership role within the high technology
community," says Sharleen Sy, vice president of marketing at CYBERWORLD
International. "ATI Technologies Inc.'s implementation of CYBERWORLD's 3D
technology is an ideal example of how 2D and 3D are converging to create an
entirely new medium for communication on the web."
The CYBERWORLD Advantage
CYBERWORLD's innovative technology is ideal for e-commerce and
e-merchandising, offering digital content creators and web developers a
visually compelling way to build, customize, and present multimedia worlds.
Users can tap into CYBERWORLD's easy-to-use 3D visual interface to seamlessly
navigate between 2D and 3D content such as pictures, video, and sound, in one
integrated environment.
CYBERWORLD's robust QBORG system architecture serves as a platform for
building and incorporating visual and interactive elements into web
environments. With QBORG, developers and artists can simply layer and paint
floors, ceilings, walls, backgrounds, sounds, and 2D or 3D graphics to design
extremely photorealistic, multi-dimensional digital worlds.
Join the Web Transformation
To enrich the Internet, and foster a growing community of interactive
experiences, the CYBERWORLD PROFESSIONAL EDITION'S on-line beta program gives
digital content creators and web site designers running Microsoft Windows 95,
98, or NT the opportunity to experience CYBERWORLD technology firsthand.
Users can download a complete, time-locked 60-day evaluation version of
CYBERWORLD Professional Edition from the company web site at
cyberworldcorp.com. The free CYBERWORLD Viewer is a 600K
downloadable viewer capable of displaying CYBERWORLD content and enabling all
Microsoft-compliant plug-ins.
About CYBERWORLD International
CYBERWORLD International Corporation is dedicated to transforming the web
into an interactive multimedia experience. CYBERWORLD International
Corporation provides unique software products that enable individuals,
businesses, organizations, and communities-of-interest to build fast,
interactive, new media environments for the web. The company is headquartered
in Toronto, Ontario with offices in Orlando and Los Angeles. Readers can
visit the CYBERWORLD web site at cyberworldcorp.com.
CYBERWORLD(R) is a registered trademark of CYBERWORLD International
Corporation.
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