The broadband aspect is most interesting. That will move towards "edutainment", how to's, seminars, etc. They can and should be creating proprietary multimedia content that covers all the latest information in the various areas they cover. If they're not already gearing up for in house production they sure as hell should be.
Yup, broadband, streaming, on demand, interesting, informative, proprietary, FUN, EDUTAINMENT. The world of text is a wall that needs to be broken through.
And then there's a whole world of strategic alliances just waiting to be tapped out there. Imagine an agreement with for instance, THE LEARNING ANNEX. What if you could view lectures, PDF class materials, or even take part in classes via online video/audio channels. Heck, they could start their own seminars. Get corporate sponsorship, charge for attendance, hey the possibilities are endless.
"Isn't it about time you found out more about" <<fill in the blank>>
About.com your best source for the most up to date information.
By positioning themselves as a "quality" information service they build a solid platform for all of the above.
The home page should have two doors. Broadband and No Broadband. Start acknowledging that broadband is the future and stop designing for the 56K modem. Give the broadbanders a place to play and see what happens.
Targets? 100+ depending on how they execute their rollout and how successful their advertising push is. They're probably going to have to resign themselves to subscribing to the Neilson rating system for the web now that AOL has embraced that as a standard.
And then there's always the possibility of a merger..... |
