Senco to feature Model One on QVC
Senco Sensors Inc SSZ.V
Shares issued 13,106,020 May 18 close $1.50
Tue 18 May 99
News Release
Mr. Nasim Tyab reports
The company's Model One carbon monoxide detector is scheduled to be showcased on QVC, one of the world's largest home shopping networks,next Thursday, May 20, at approximately 9 p.m.
Broadcast in prime time, this pilot QVC segment is expected to include a live hosted demonstration of the Senco Model One, a videotaped testimonial from a couple who say their lives were likely saved by the top-rated CO detector made by Senco, and an interview with toxicologist Dr. Marc Bayer, one of America's leading experts on the dangers of exposure to prolonged low levels of carbon monoxide in the home.
Founded in 1986, QVC is the leader in electronic retailing. It reaches more than 80 per cent of all U.S. cable homes, as well as three million satellite homes. In 1997, more than 56 million packages were shipped to QVC customers as a result of approximately 84 million phone calls,leading to over $2.0-billion in sales.
A virtual shopping mall that never closes, QVC is a place where customers can, and do, shop at any hour, a rate of two customers per second. In addition to its core channel QVC, which reaches over 69 million homes across the United States, the company's other divisions/subsidiaries include iQVC, Q Direct, QVC UK, QVC Germany, Q Records, QVC Publishing and Pioneer Studios.
Carbon monoxide is the leading cause of death by accidental poisoning in the United States. Each year an estimated 10,000 people in the United States are made ill through exposure to carbon monoxide gas. As many as 300 to 400 die.
The Senco Model One is battery operated and features a digital readout with audible alarm. The majority of detectors on the market do not alert homeowners to the presence of CO gas below 60 or 70 parts per million. By comparison, the Model One being sold in the U.S. provides audible alarms for both high-level exposure and prolonged low-level exposure. Recent medical research indicates that prolonged exposure to even relatively low levels of carbon monoxide over an extended period of time can cause serious health problems. Infants, the elderly, and those with a history of heart and respiratory ailments are particularly susceptible.
The Consumer Products Safety Commission recommends that every home have at least one carbon monoxide detector. Currently, however, fewer than 15 per cent of U.S. homes have carbon monoxide detectors.
Cheers,
RTM |
