Everything4Less Membership Goes Through the Virtual Roof
10,000 New Trial Members Joining Each Week
biz.yahoo.com
Wednesday May 19, 6:00 am Eastern Time
Company Press Release
Everything4Less Membership Goes Through the Virtual Roof
10,000 New Trial Members Joining Each Week
LOS ANGELES--(BUSINESS WIRE)--May 19, 1999--e4L, Inc. (NYSE: ETV - news) announced today that more than 10,000 new trial members are joining its Everything4Less Internet and catalog-based membership shopping service on average each week.
Additionally, the average percentage of e4L customers joining Everything4Less has tripled in recent weeks. Both results exceed e4L's projections.
The average number of new trial members joining the Everything4Less shopping service has increased 300%, from 2,500 per week during the first three months of the service to 10,000 per week since the beginning of April.
Additionally, the percentage of e4L customers who join Everything4Less after calling to purchase a product advertised within an e4L program has increased from 14% during the first three months of the service to 43% since the beginning of April.
The prosperity of this growing enrollment is attributed to the ''new e4L television programming format'' in addition to customer service representatives offering Everything4Less to every customer ordering a product from e4L. The ''new e4L television programming format'' embeds a free trial membership offer as an added bonus to customers ordering ''As Seen On TV'' products.
Stephen C. Lehman, Chairman and CEO of e4L, said, ''These numbers are evidence of our ability to drive members to Everything4Less by leveraging our television infrastructure. We're delighted that this significant growth validates our concept and projects a prosperous basis for the future.''
Everything4Less is a membership-based shopping service with access to over 500,000 products ranging from bicycles to beds, cameras to computers, videotapes to vacuum cleaners. Consumers can order any of the products without joining the service; however, members receive additional discounts on products.
e4L, Inc., the world's largest publicly held direct response television company, sells consumer products via television, radio and the Internet. The Company uses this multimedia infrastructure to leverage its e-commerce platform.
e4L broadcasts more than 3,000 half hours of television programming each week throughout the world, reaches 100% of television homes in the United States, brings its programming to more than 370 million television households in more than 70 countries worldwide, and provides video and radio programming and shopping over the Internet.
It broadcasts the Everything4Less Show each week over network radio and simultaneously cybercasts the show over the Internet. e4L's e-commerce lineup can be found at:
-- www.e4L.com, e4L's home page and online home for its "As Seen on
TV" products;
-- www.everything4less.com, home of e4L's membership-based buying
service offering 500,000 products over the Internet;
-- www.everything4auction.com, its online auction site;
-- www.broadcast.com/shopping/, broadcasting television infotainment
channels and the Everything4Less Network Radio Show; and, soon,
-- www.buyitnow.com, the future home of its e-tailing company to be
formed with BuyItNow, Inc.
To request previous news releases on e4L, Inc. or an investor package, contact Suzanne Flaig at 818/461-6461.
The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the Company) contains statements that are forward-looking, such as statements relating to anticipated future revenues of the Company and success of current product and service offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the Company. For a description of additional risks and uncertainties, refer to the Company's filings with the Securities and Exchange Commissions, including Forms 10-K and 10-Q.
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Contact:
e4L Inc., Los Angeles
Bruce Goodman, 818/461-6510
bruce.goodman@e4l.com
Claudia de Llano, 818/461-6467
claudia.dellano@e4l.com
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